Sunday, February 18, 2007

Pleasing goods are half sold

Pleasing goods are half sold

Anything you wish others to acquire must appeal to them. It is an acknowledged truth that we tend to judge a book by its cover when a sensible appraisal of its contents is the better way. An object or service needs to appeal to our senses first - if it looks right then it usually is right.

Our first impressions tend to be lasting so the seller of wares should seek to create a pleasing impact that will linger. Not only should it do what it says on the tin but the tin should tell its own story

The con man knows this too, but he seeks to sell the impression alone with no substance - the proverbial pig in a poke.

Buyers must therefore be aware - by all means follow your eye but make sure to use your other senses and reasoning power to test that it is the real McCoy. Check carefully before making a decision to buy.

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